Faced with other casinos spending billions to build ever-fancier spectacles to pull in the gamblers, Harrah’s managed to double the response rate on its customer offers, improve customer retention by several million dollars and increase the numbers of customers who play at more than one Harrah’s casino by 72% – by tracking and modelling those customers better. Harrah’s pioneered this approach with its Total Rewards loyalty program. But it’s also important to know when getting them away from the table for a break is the best way to keep them as a customer. Usually, you want to keep people on the gaming floor, so sending over a drink or even ‘comping’ their hotel room keeps them feeling good. Using data modelling, casinos create player profiles that help them assess the risks for each player – and manage that. Player tracking systems record every detail about every bet – how much it’s for, what the odds are, how long the player has been at the table. When the danger is that they’ll walk away and may never come back, you want to intervene and manage the relationship in real time. It also means you can find out more about their preferences and keep track of their playing history – and send that information to nearby employees so they can offer the best customer service.īuilding a model that lets casinos spot exactly which gamblers are on the verge of losing the bet would make you money, but would also mean you could lose them as a customer. It doesn’t just end with getting visitors to put the geo-fenced casino app on their phone-a tactic you can leverage to send them a text message or push notification with a special offer. What the casino industry has really pioneered is data modelling and predictive analytics, as an extreme form of CRM. Tracking systems help casinos determine how often players are winning. ![]() Instrumented slot machines report back when they need emptying or refilling with coins. RFID in chips not only prevents theft and counterfeiting, it also means you can see exactly how much money is on the tables and what the flow of bets looks like. Facial recognition spot important guests as well as known card counters. The monitoring isn’t just for security, or even for operations – although casinos are very efficient at that. The Wynn in Las Vegas programs their key cards with multiple functions, giving guests access to their rooms and acting as a player’s card, so what they gamble is tagged straight into their account. ![]() IP phones in the room can automatically offer different services to different guests high rollers might get a direct line to a dedicated concierge using the same quick-dial button that normally calls housekeeping. Mobile apps for customer service and check-in enable guests to go straight to their room, thanks to NFC door locks, where they can set the temperature and lighting, order room service or book show tickets. Reliable and Secure Remote Work SolutionsĬasinos use everything from facial recognition to RFID chips in their poker chips for security, and there are some technologies that casinos use in the same way as any sophisticated hotel or resort. Tailored for Cloud Hosted Back-End OperationsĮnterprise Grade Firewall and Network SecurityĮnsures Safety and Integrity of Your Cloud Data Pool of Inter-Changeable Virtual MachinesĮnterprise Grade Applications for Productivity
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |